While we all wish we could build a new website, and it would maintain itself and update automatically without any extra work required on your end…that simply isn’t how most any website works today. We unfortunately live in a world where there are several aspects that work against us after our site is built and launched.

  • Most all sites need security and plugins updates weekly/monthly.
  • Hackers are always trying to gain access to websites. Why? See below for more.
  • Google doesn’t like to see your website get stagnate. Sites need to be dynamic!
  • Your site visitors want to see you actively involved with your site!

Most all sites need security and plugins updates weekly/monthly.

WordPress Maintenance and ReportingWordPress is the most popular content management system available today. But with that popularity comes some of the more negative aspects of the internet today – hackers. Hackers do not like to see things run smoothly or without issue, they like chaos. For this reason, they are always attempting to gain access to access to websites across the world. Why? Well, it can be to gain access to your personal information, or to infect a website that can allow them to send out spam/phishing emails or again gain information…but many times it is simply to cause chaos. If they can hack your website and bring it down, they have accomplished their goal.

How do we stop this? WordPress recognizes this and provides constant security updates to its core that “close” any open holes that hackers may expose. Plugins that are installed on your website are also constantly providing security updates. But simply installing these updates doesn’t always work out. Compatibility issues can cause a simple update to a plugin to bring down an entire site. Along with core and plugin updates, there are many more “hardening” items that can be done to a website to make sure it is secure… That is where Get Social Marketing comes into play…more about that later.

Quality Website Content

Google doesn’t like to see your website get stagnate. Sites need to be dynamic!

Sites that are static and sit without updating or contain content that never changes are the opposite of what Google likes to see… Google prefers dynamic sites that are always updating and providing them a reason to crawl and reindex your website. Keeping your site fresh and up-to-date will provide Google with a key element in your goal to be located higher in the search results.

Your site visitors want to see you actively involved with your site!

And it’s not just Google that wants to see fresh and new content…it is your site visitors/customers and clientele! Give them a reason to come back to your site over and over… Whether it is integrating your social media platforms into your website or constantly updating your content…dynamic sites are the answers!